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The magic of Korean skincare

Inspired by ancestral Korean expertise, this 6-step K-Beauty routine reveals the skin's natural radiance thanks to precise gestures and sensorial textures. From double cleansing to...

Natural Glow Look

Natural Glow Makeup Fresh, luminous makeup that enhances the complexion with coral and golden touches. The eyes are delicately defined, while matte lips provide balance...

Radiant Rose Look

Bright Pink Makeup A fresh and luminous makeup look where delicate pink highlights the cheeks and eyes, complemented by a subtle matte lipstick. This modern and...

Golden Flame Look

Golden Flame Makeup A luminous and intense makeup look that combines the warm glow of gold with the sophistication of an iconic matte red. A radiant, sun-kissed look that instantly attracts the light....

Smoky Blue Look

Smoky Blue Makeup A deep blue smoky eye with a magnetic finish, delicately softened by a luminous complexion and nourishing lips. This mysterious and sensual look enhances all colours...

Coloured Mascaras

Be bold with colour with our Volume & Care Mascaras in Pop Blue and Brown You loved it in black... Our Volume & Care Mascara, enriched with castor oil, is back...

Reveal your skin's radiance

Reveal your skin's radiance Discover a new product that will transform your beauty routine: our Le Flash Éclat concealer. Moisturising, luminous and lifting, it instantly sculpts and illuminates your...

The Oriental Travel interior range

The Oriental Travel Home Fragrance Range After enhancing your beauty routine, 1944 Paris invites itself into your home to bring a touch of serenity and refinement to your interiors... Imagine yourself enveloped...

Get ready for a journey to the Orient...

Discover the Voyage d'Orient Body Range Our new exclusive «Voyage d'Orient» body range will introduce you to the perfect combination of nourishing skincare and enchanting fragrances. Close your eyes... and let the scents...