RoseUp Collection: beauty with a cause for Pink October
Pink October · Exclusive collection
RoseUp Collection, beauty with a purpose
For Pink October, 1944 Paris is joining forces with RoseUp, the charity that provides information, support and advocates for the rights of women affected by all types of cancer. Six shades of pink, available as vegan gel and vegan nail varnish, to show your support right down to your fingertips.
Discover the collection
01 · Pink October
Because, above all, they are women.
Pink October is the month dedicated to raising awareness of breast cancer. This year, 1944 Paris has chosen to build on this momentum with an exclusive collection created in collaboration with RoseUp.
A collection inspired by femininity, designed as a tribute to all women who are battling illness. This edition features six elegant shades, ranging from a milky nude pink to a deep plum. Your purchase is already contributing to this charitable initiative and helps to support the initiatives carried out by RoseUp throughout France.
Inform
To provide women affected by any type of cancer with clear, reliable and useful information.
Support
To be there for them during and after their treatment, so that none of them has to go through this ordeal alone.
Defend
To ensure they can exercise their rights and remain fully in control of their own life journeys.
02 · The six personalities
Six roses. Six women.
Each shade has a name and its own character. From the most delicate pink to the deepest plum, they are available as Vegan Gel and Vegan Nail Varnish to suit your routine.
Edith
Timeless elegance. A delicate, milky pink for a sophisticated nude manicure, perfect for any occasion.
Swan
Luminous softness. A luminous powder pink that subtly brightens the hands.
Eleanor
A strong personality. A fresh, bold shade of pink, for a confident splash of colour.
Valentine
Everyday tenderness. A soft, vibrant pink that’s easy to wear every day.
Augustine
Inner strength. A deep, elegant rosewood with plenty of character.
Odette
Refined intensity. A rich plum shade for a sophisticated, deep manicure.
03 · The Vegan Gel
The vegan gel, free from HEMA and di-HEMA.
A glossy, long-lasting semi-permanent manicure, with a formula designed to give you peace of mind.
The 1944 Paris Vegan Gel has a fluid texture for smooth, precise application, a mirror-like shine and long-lasting wear once cured under a UV or LED lamp. Its formula is vegan, cruelty-free, HEMA-free and di-HEMA-free.
04 · The Right Move
How do you apply RoseUp Vegan Gel?
Four steps to a neat, shiny and long-lasting manicure.
Prepare
Work on clean, dry and degreased nails to ensure better adhesion.
Base
Apply a thin layer of base coat, then cure under a UV or LED lamp.
Colour
Apply the colour in thin layers. Two coats may be required, depending on the desired intensity, allowing the colour to set between each coat.
Top coat
Finish with the top coat and one final curing to seal in the colour and bring out the shine.
05 · The essentials
The White ColorLed Lamp.
To cure the RoseUp Vegan Gel, the White ColorLed Lamp ensures quick and even drying.
Compact and stylish, it is equally at home in a beauty salon or at home. Its dual-wavelength LED technology dries the polish evenly without generating heat, and it is compatible with all 1944 Paris semi-permanent polishes.
06 · Vegan Nail Varnish
The same roses, without the lamp.
For a manicure at home, the RoseUp Collection is also available as vegan nail varnish.
Made in France, 1944 Paris Vegan Nail Varnish stands out for its smooth application thanks to its precision brush, its intense shine and its excellent staying power. Vegan and not tested on animals, it pairs perfectly with the Protective Base Coat and Top Coat.
Six shades to reflect each personality in the collection.
Discover Vegan Nail Varnish
07 · The Complete Collection Set
All six shades together.
The RoseUp Complete Collection Set brings together all six vegan gels in the collection: Édith, Swan, Aliénor, Valentine, Augustine and Odette. A comprehensive range, from delicate nude pink to deep plum, to create all this season’s manicures.
The perfect gift for yourself or for a woman who means a lot to you, and a practical way to support RoseUp.
Discover the kit
08 · The RoseUp charity
In the face of cancer, let’s embrace life.
RoseUp supports women affected by any type of cancer, helping them to remain fully in control of their lives, both during and after their illness.
The charity works in three complementary areas: providing information, offering support and defending rights. By choosing the RoseUp Collection, you are helping to support these initiatives throughout France.
Rose magazine
A socially conscious magazine, distributed in cancer centres, aimed at women affected by cancer as well as women in their own right.
RoseUp Homes
In Paris, Bordeaux and online with M@ Maison RoseUp: support centres and free workshops to help you look after yourself during and after treatment.
Women’s rights
A commitment to working with public authorities to advance the rights of women affected by cancer.
Scan me to make a donation!
On a mobile device, tap the QR code to go directly to the donation page.09 · Find out more
Would you like to support RoseUp further?
Scan the QR code to make a donation directly to the charity.
Every contribution, however small, helps RoseUp to support more and more women. Because no woman should have to go through this ordeal alone.
Let’s work together to make beauty even more powerful!
Donate to RoseUp10 · FAQs
Everything you need to know about the RoseUp Collection.
What is the RoseUp 1944 Paris Collection?
This is an exclusive collection created for Pink October in partnership with the RoseUp charity. It features six shades of pink — Édith, Swan, Aliénor, Valentine, Augustine and Odette — available as Vegan Gel and Vegan Nail Varnish.
How does my purchase support RoseUp?
Your purchase supports 1944 Paris’s charitable initiative and helps to fund the work carried out by RoseUp throughout France: raising awareness, providing support and defending the rights of women affected by any type of cancer.
How can I make a donation directly to RoseUp?
Scan the QR code in this article, or click on the «Donate to RoseUp» button: you will be redirected to the charity’s donation page.
Does RoseUp Vegan Gel contain HEMA?
No. The 1944 Paris Vegan Gel is formulated without HEMA or di-HEMA. It is also vegan and cruelty-free.
What is the difference between vegan gel and vegan nail varnish?
Vegan Gel is a semi-permanent nail varnish that cures under a UV or LED lamp for long-lasting wear. Vegan Nail Varnish is applied just like a standard nail varnish, without the need for a lamp, making it ideal for a manicure at home.
What’s in the RoseUp Complete Collection Kit?
The set includes all six vegan gels from the collection: Édith, Swan, Aliénor, Valentine, Augustine and Odette.
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The 1944 Journal · Pink October
Together, let’s give beauty even greater strength.
Édith, Swan, Aliénor, Valentine, Augustine or Odette: choose the character that best reflects who you are and support RoseUp with the RoseUp 1944 Paris Collection.
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