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Even out, moisturise and protect in a single step. Why having an SPF in your BB or CC cream makes all the difference to your skin, every day of the year.
UV rays reach the skin all year round, even on grey days, even in the city, even through a window. Incorporating SPF into your make-up routine means giving yourself daily protection without adding an extra step to your routine.
Sunlight is one of the main causes of visible skin ageing: dark spots, loss of radiance, fine lines and an uneven complexion. A BB or CC cream with SPF tackles both issues at once: it enhances the complexion the time of day and protects him for years to come.
They are responsible for sunburn and redness. The SPF figure precisely measures the level of protection against these rays.
Present all year round, they pass through clouds and window panes. They penetrate deeper and contribute to photoageing.
Journeys, sitting on a terrace, working at a desk by a window: these brief periods of sun exposure add up. The SPF in your make-up protects you without you even realising it.
SPF stands for Sun Protection Factor, or sun protection factor. The higher the SPF, the greater the proportion of UVB rays that are filtered out.
Blocks approximately 97% of UVB rays. High protection, ideal for everyday use in town and on days without prolonged exposure.
Blocks approximately 98% of UVB rays. Very high protection, for skin that burns easily or on particularly sunny days.
The protection wears off as the day goes on: if you are out in the sun, remember to reapply it regularly.
BB cream (Blemish Balm) evens out, moisturises and brightens. The CC cream (Colour Correction) goes a step further in correcting redness and blemishes. Both contain SPF to protect the complexion on a daily basis.
A tinted, moisturising and protective cream for an even, luminous and naturally radiant complexion. The everyday «healthy glow».
37,00 €
Inspired by Korean expertise, it visibly reduces redness, instantly evens out the complexion and reveals a radiant glow, without looking like a mask.
37,00 €
A light, non-greasy texture that blends seamlessly into the skin and suits all skin tones.
Moisturising thanks to the’aloe vera, smoothing with the’rosehip oil, revitalising with the’fig extract Antioxidant: The 1944 Paris BB Cream reduces the appearance of fine lines and signs of tiredness, whilst protecting the skin from UV rays with its SPF 50. Dermatologically tested, it is suitable for all skin types, including sensitive skin.
A few dots on the face, then smooth outwards from the centre. That’s all there is to it.
Apply a small amount of BB cream in dabs to your forehead, cheeks, nose and chin, then blend it in using your fingertips, a brush or a sponge. The result: a fresh, even and protected complexion, with or without foundation on top.
Four steps to a radiant complexion and even coverage.
In the morning, on clean, moisturised skin. Apply your usual skincare product and allow it to absorb for a few moments.
Take a small amount of the product and apply it in small dabs to your forehead, nose, cheeks and chin.
Blend the cream from the centre of the face outwards, using your fingers, a brush or a sponge, taking care not to miss the contours of the face.
Apply a thin layer for a natural finish, then apply a second layer to areas requiring correction. Finish with a light dusting of powder if necessary.
A smart tinted skincare product that combines colour correction, hydration and sun protection.
The niacinamide clearly reduces redness, the green tea, the Centella asiatica and the chamomile soothe, various forms of’hyaluronic acid moisturise and the vitamin E provides antioxidant protection. A light, melt-in texture with a natural, «retouched skin» finish.
Even in winter, even on overcast days. It’s consistency that makes all the difference to the radiance and evenness of your complexion.
Forehead, cheekbones, nose and jawline: these are the areas most exposed. Apply the cream right down to the base of the neck.
After a long day out and about, touch up your make-up. A dusting of powder or a fresh dab of foundation will refresh your protection and restore your glow.
Good to know: BB cream and CC cream with SPF are designed for everyday protection. For prolonged exposure – whether at the beach, in the mountains or whilst enjoying outdoor activities – supplement these with a dedicated suncare product, applied generously and reapplied regularly.
Because UV rays reach the skin all year round, even on cloudy days or through a window. A BB cream with SPF evens out your complexion whilst protecting it day-to-day, without adding an extra step to your routine.
BB cream evens out, moisturises and brightens the complexion with light to medium coverage. CC cream focuses more on correction: the 1944 Paris version visibly reduces redness thanks to niacinamide. Both contain SPF.
SPF 30 filters out around 97 % of UVB rays, whilst SPF 50 filters out around 98 %. For everyday use in the city, SPF 30 is perfectly suitable. For skin that burns easily or on sunnier days, opt for La BB Crème’s SPF 50.
For everyday use, it offers welcome daily protection. In the event of prolonged exposure to the sun, whether at the beach or in the mountains, supplement this with a dedicated suncare product, applied generously and reapplied regularly.
Yes. The 1944 Paris BB Cream can be used on its own for a fresh, natural complexion, or as a primer under your foundation. A thin layer is all you need; simply apply more where necessary.
The 1944 Paris BB Cream SPF50 has been dermatologically tested and is suitable for all skin types, including sensitive skin. For skin prone to redness, the CC Cream SPF30 is enriched with soothing active ingredients such as Centella asiatica and chamomile.
Create your account: free delivery on your first orderre order, no minimum purchase required.
For new customers only, delivery within France. Excludes business customers.
