Mineral Foundation: A Natural, Radiant Complexion | 1944 Paris
The Journal · Mineral foundation
The complexion, naturally bright
Lightweight, buildable and easy to apply, the 1944 Paris Mineral Foundation envelops the skin in an even veil whilst maintaining a natural finish. Discover the six shades and the perfect application technique using the Mineral Brush.
Discover our foundation
01 · The natural-looking finish
An even complexion with a natural finish.
Mineral foundation is ideal for those who are looking for a light, luminous and buildable complexion product. Its powder texture allows you to gradually build up coverage, whilst maintaining a natural finish.
Customer reviews particularly highlight its fine texture, his natural effect, her brightness and its ability to provide a good coverage without making the complexion look heavy.
Unify
Apply a small amount of powder and then spread it all over your face.
Blend
Work the product in with a brush to blend the powder and achieve an even finish.
Adjust
Gradually build up the product in the areas where you want more coverage.
02 · Why choose a mineral-based formula?
Lightweight coverage.
A mineral powder allows you to build up your make-up in thin layers. The complexion remains visually light, whilst the intensity can be adjusted as required.
Slim and lightweight
A powder-like texture that blends gradually into the skin.
Natural and bright
A finish designed to even out the complexion whilst preserving its natural radiance.
Modular
The product can be applied in layers in specific areas to adjust the coverage to the desired result.
03 · The six shades
Find the shade that blends seamlessly with your skin.
The range is available in six shades: Medium Beige, Beige, Light Beige, Golden Tan, Tan and Golden Beige.
Medium Beige
An in-between shade for a naturally even complexion.
Beige
A natural beige to give the complexion an even, fresh look.
Light Beige
A light shade to ensure a fresh, soft and natural look.
Golden Tan
A warm, golden shade to bring out the natural radiance of the complexion.
Tan
A deeper shade for an even and naturally radiant finish.
Golden Beige
A beige with golden undertones to subtly warm the complexion.
04 · The right amount
Build up coverage without looking heavy.
The secret to a beautiful mineral finish: start with just a little material.
Pour a small amount of powder into the lid, pick some up with the brush, then blend it into your face. Reapply only to areas that need a bit more evenness.
Discover the product05 · The right move
How do you apply mineral foundation?
Collect
Pour a small amount of powder into the lid.
Load
Pick up the product with the Mineral Brush, spreading the powder through its bristles.
Broadcast
Apply to the face using gentle, even strokes to achieve an even finish.
Step up
Apply a second, thin layer where you want more coverage.
06 · The essential accessory
The Mineral Brush: the touch that makes all the difference.
The 1944 Paris Mineral Brush guarantees a uniform application and a natural finish powder foundation.
His dense and ultra-soft bristles apply the product lightly for a smooth, even and radiant complexion. The perfect companion for professional-quality make-up every day.
Discover the mineral brush
07 · The foundation duo
The powder and the brush, designed to work together.
Mineral Foundation
A light, buildable powder formula to help create an even and radiant complexion.
View the foundationMineral Brush
Dense, ultra-soft bristles to apply the product evenly and maintain a natural finish.
View the brushThe right thing to do
Take a small amount of product, spread it with a brush, then gradually build up the coverage.
08 · What they’re saying
Mineral Foundation, as seen by you.
Natural, coverage, radiance: six customer experiences centred on a single make-up routine.
Great colour, good coverage. I’m completely satisfied.
I love it – I can’t think of anything better: the texture, the natural look, the radiance.
I love this foundation – it’s light, gives a natural finish and provides good coverage.
Genuine radiance and a healthy glow guaranteed.
It’s very easy to apply. It gives me a light, natural glow and doesn’t settle into fine lines.
I find that the powder doesn’t settle into wrinkles and fine lines. It looks more natural.
09 · FAQs
Everything you need to know about mineral foundation.
How do you apply mineral foundation?
Pour a small amount of powder into the lid, pick it up with a suitable brush, then apply it to your face. Build up the coverage in thin layers to achieve the desired level of coverage.
Which brush should you use with a mineral foundation?
The 1944 Paris Mineral Brush is designed for even application. Its dense, ultra-soft bristles allow you to blend the powder gently.
Does mineral foundation give a natural finish?
Yes, the powder texture is applied gradually to even out the complexion whilst maintaining a light, natural finish.
Can the coverage be adjusted?
Yes. Start with a thin layer, then apply more product locally to the areas that need more coverage.
What colours are available?
The 1944 Paris Mineral Foundation is available in six shades: Medium Beige, Beige, Light Beige, Golden Tan, Tan and Golden Beige.
How do you choose your shade?
Choose the shade that most closely matches your skin tone. The ideal shade should blend naturally between your face and neck, with no visible line.
The 1944 Diary
Naturalness as a hallmark.
Six shades, a mineral-based texture and a dedicated brush: create an even, radiant and buildable complexion every day.
Find my shade