THE JOURNAL 1944 PARIS · SKIN TONE GUIDE
The newspaper · Complexion guide

Which blush should you choose depending on your skin tone ?

Which shade of blush should you choose? Pink, coral, raspberry or nude: find the shade that enhances your complexion without ever masking it, based on your skin tone and undertone.

Portrait of a woman with a touch of pink blush on her cheekbones and a radiant complexion
01 · The essentials

The right blush isn’t simply applied to the complexion. It blends into it.

Blush brightens the complexion, adds a fresh glow and naturally enhances your features. The ideal shade depends on your skin tone, your undertone and the look you’re aiming for.

Get started

How do you choose the right shade of blush? Our method

Take a look at your skin without make-up. For a natural look, choose a shade similar to the colour your cheeks naturally take on when they flush.

01

Skin tone

It determines the level of intensity that will remain visible.

02

The undertone

He narrows down the choice between the pink, coral and nude ranges.

03

The effect

A fresh, healthy glow, subtle contouring or high-fashion colour.

Cheekbones dusted with blush, a close-up of a fresh complexion
Depending on skin tone

From the softest shade to the deepest colour.

01

Which blush is best for fair skin?

Soft pink, peach and delicate coral.

02

Which blush is best for medium-toned skin?

Coral, deep pink, light raspberry and warm nude.

03

Which blush is best for olive skin?

Deep coral, raspberry and warm nude.

04

Which blush is best for dark skin?

Raspberry, plum and deep coral.

Narrow down your choice

Should you choose your blush to match your undertone?

Skin tone determines the intensity. Undertone helps you find the most harmonious colour family.

01

Cool undertone

Pink, raspberry, cool pink and soft mauve.

02

Warm undertone

Peach, coral, apricot and warm nude.

03

Neutral undertone

You can easily switch between the two ranges as you wish.

The colour comparison

Pink, coral, raspberry or nude?

Four colours, four ways to bring your complexion to life.

A pink powder blush formula for a fresh, healthy glow
FRESHNESS

Rose

A fresh, delicately rosy complexion.

A coral-coloured powder blush to add warmth to the complexion
HEALTHY GLOW

Corail

A warm, fresh and sunny light.

A raspberry-coloured powder blush for an intense finish
INTENSITY

Raspberry

A couture shade, deep and sophisticated.

A pinkish-beige powder blush for a natural finish
NATURAL

Nude

A subtle, gentle and elegant texture.

The finish

Matte blush or shimmery blush?

A matt blush mainly adds colour. A shimmering blush adds both colour and radiance.

Portrait of a woman having blush applied with a brush
The right thing to do

Where should you apply your blush?

Apply to the curve of the cheekbones for a fresh look. Apply higher up and blend out towards the temples for a visually lifted effect.

  1. Apply a small amount of blush.
  2. Gently tap the brush.
  3. Apply to the cheekbones.
  4. Blend outwards.
  5. Add only if necessary.

«The secret isn’t using more product. It’s blending it in better.»

The tool

Which brush should you use to apply your blush?

A slightly bevelled shape naturally follows the curve of the cheekbone. Soft synthetic bristles apply powder eyeshadow evenly.

The Order of the Routine

Should you apply blush before or after powder?

It all depends on the texture used.

01

Creamy texture

BB Cream → blush → light powder only if necessary.

02

Powder texture

Foundation → powder → blush → a touch of highlighter.

The 1944 Paris squad

Which blush should I choose?

First, choose the technique and finish you like.

01

Rosy Cheeks

The natural, adaptable finish
Four shades to brighten the complexion with a fine powder texture.

02

The Lumi Blush

Colour and light
Rose Fever for a rosy glow; Coral Crush for a coral glow. Discover Lumi Blush.

03

Blush No. 3

The classic, done to perfection
A powder to be applied in successive layers.

04

Lip & Cheek Colour

The monochrome gesture
A melt-in-the-skin texture to dab onto the cheeks and lips.

The finishing touch

Finding the right blush is, above all, about finding the right shade.

A shade of pink to brighten. A shade of coral to warm. A shade of raspberry to intensify. A nude shade to enhance without altering. The best blush is the one that instantly gives you a healthy glow.

The 1944 Diary

The right colour, in the right place.

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