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Assert your style,
assert your freedom!

It's time to crack!

Enjoy free delivery until November 2!

The Sparkling

Illuminate your eyes with our Liquid Eyeshadow, featuring a lightweight, fluid texture for easy application and a long-lasting, luminous finish.

Noël Dreams Collection

Winter is the season of lights, shared moments, and the little details that make all the difference. With Noël Dreams, your hands become the most elegant accessory of your holidays.

Welcome offer

-15% on your first order!

skincare Corée

The result of unique expertise, formulated in the heart of Seoul, our new range of Korean skincare products is now available.

Chrome Collection

These futuristic, bold and bright shades transform each nail into a style accessory in its own right.

Best Sellers

favorite

Discover Icon Matte Lipsticks, the perfect combination of intense pigmentation, long-lasting comfort, and daily care. Its velvety texture glides onto the lips, providing a luminous matte finish without a heavy feel.

1944 Paris
is more than a brand.

It's a tribute to free, bold, and committed women. Inspired by the year women gained the right to vote in France, our makeup combines French excellence, skin-care ingredients, and commitment.

mascaras

What if your gaze became your strength?

Vegan Brand
100% vegan formulas, without ingredients of animal origin
Cruelty Free Brand
Products not tested on animals, for ethical beauty

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Loved by Our Customers

The Matte Lacquer CATHERINE

5/5
"Superb color as always, doesn’t dry out the lips, and lasts all day"

Laura

THE OVERNIGHT LIP MASK

5/5
"In terms of hydration, scent, and texture, I’m thrilled. The product is super effective. It makes my lips soft and plump!"

Camille

The Unforgettable Concealer

5/5
"I recommend it 100%. I’ve been using it for two years and haven’t switched since!"

Martine

Loyalty program

1€ spent = 1 point earned!

Discover our loyalty program and save up to 10% on your shopping cart by accumulating your points.

Our news

Want to dive into the world of 1944 Paris?

Our blog reveals the latest beauty trends and much more.

Let yourself be guided by our articles and experience beauty in a new way.

Our Vegan Values

brighten your cheeks in one step

Intensity & radiance :
your cheekbones will glow

The mat, reinvented with style!