The summer veil

A cream bronzer that transforms into a silky powder for a luminous, natural-looking tan with no build-up. Enriched with Kukui oil, it sublimates face and body with a long-lasting, adjustable sun-kissed glow.

Our Mother's Day gift sets

For Mother's Day, 1944 Paris has created a collection of essential beauty sets designed to enhance every routine, from the simplest gesture to the most sophisticated look.
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spf50 tinted serum balm

The serum balm that moisturises, protects and enhances lips with a luminous veil of colour thanks to its melting SPF50 formula. Modular and sensorial, it dresses lips in radiant colour, from the most natural to the most intense.
Flat lay des Baumes Sérum Teinté SPF50 1944 Paris on a pink background with glossy packaging and radiant shades.

New products

Discover the new 1944 Paris make-up collection: refined textures, timeless shades and beauty essentials, from lipstick to highlighter, designed to enhance every gesture with elegance and ensure long-lasting make-up for everyday wear.

Vegan Gel - «Yes» Collection»

11,90 EUR
Choice of colours
Add to cart

Serum Balm SPF50

18,00 EUR
Seçim yapabileceğiniz renkler
Add to cart
5.00

Vegan Gel - Neon Electric Collection

11,90 EUR
Choice of colors
Add to cart

Néon Électric | 1944 Paris | Complete Collection Kit

The initial price was EUR 71.42.The current price is EUR 64.28.

Kit Complete Collection « Oui » | 1944 Paris |

The initial price was EUR 71.42.The current price is EUR 64.28.

The Korean Routine

Inspired by K-Beauty, the 1944 Paris Korean Routine awakens radiance and intensely moisturises the skin. A simple, modern and effective routine for a visibly brighter complexion.

5.00

The Complete Korean Routine | 1944 Paris | K-Beauty

Le prix initial était : 162,31 EUR.Le prix actuel est : 137,96 EUR.

the 1944 Paris Experience as told by our customers

Find out what our customers have to say about 1944 Paris skincare and make-up products.

Muriel
Verified ownerVerified owner
5/5

Great, I'd recommend it

1 day ago
Valerie B.
Verified ownerVerified owner
5/5

A rare colour – I love it

2 days ago
Mélanie C.
Verified ownerVerified owner
5/5

A quality product! Lasts really well! I’ve tried several brands and this is the only one that lasts this long – and the colour is gorgeous!

2 days ago
Elisabeth C.
Verified ownerVerified owner
5/5

Brilliant! This pencil has been meeting my expectations for several years now

3 days ago
Elisabeth C.
Verified ownerVerified owner
3/5

Works perfectly – handy, but too thick (the line isn’t fine enough) for my needs

3 days ago
Constance M.
Verified ownerVerified owner
5/5

A brilliant product! It suits all skin tones, minimises the appearance of pores and gives you a healthy glow.

5 days ago

Vegan Gel

1944 Paris Vegan Gel moisturises, plumps and prepares the skin in a single step. Its fresh, light texture penetrates instantly to revive the complexion's natural radiance and visibly smooth the skin.

Formulated with ingredients of natural origin, it offers an immediate “plumped-up skin” effect while providing comfort and suppleness throughout the day.

The ideal base for luminous, fresh make-up with perfect hold.

BB Cream

A new-generation BB Cream that combines skincare, protection and beauty.
Its light, melting texture evens out the complexion while allowing the skin to breathe. It blurs imperfections, illuminates the face and gives a natural finish, with no dulling effect.
Enriched with SPF50 protection, it effectively protects the skin from external aggression and premature ageing.

BB Cream SPF 50

Our signature looks

Explore the iconic looks of 1944 Paris, imagined to reveal the natural beauty of the face.
A luminous complexion, intensified eyes, subtle touches of colour: each creation is designed to enhance every skin tone and every moment.
Discover the products we use and easily reproduce our signature looks.

Look glow intense pink make-up luminous skin glossy lips
Golden flame make-up look luminous make-up inspiration
elegant bronze look luminous make-up golden skin bronze eyes satin lips

Our Makeup Sets

Makeup sets designed as complete looks: perfect combinations to enhance your complexion, eyes and lips with ease.
5.00

The Complete Korean Routine | 1944 Paris | K-Beauty

Le prix initial était : 162,31 EUR.Le prix actuel est : 137,96 EUR.

Icône Matte Lipstick Kit | 1944 Paris | £10 off when you buy 3 shades

Le prix initial était : 83,70 EUR.Le prix actuel est : 74,26 EUR.
3.00

Set of 3 Le Scintillant Liquid Eye Shadows | 1944 Paris | Intense Radiance -10 %

Le prix initial était : 69,01 EUR.Le prix actuel est : 62,11 EUR.

Set of 2 Eyeliners | 1944 Paris | Black & Elegant Brown –10 %

Le prix initial était : 46,00 EUR.Le prix actuel est : 41,40 EUR.
5.00

Hydra Face Mask Kit (4 masks) | 1944 Paris | K-Beauty

Le prix initial était : 31,84 EUR.Le prix actuel est : 28,64 EUR.
5.00

Hydra + Youthful Radiance Serum 4-Piece Mask Set | 1944 Paris | K-Beauty

Le prix initial était : 39,34 EUR.Le prix actuel est : 35,40 EUR.
5.00

1944 Paris Mascara Set | Volume & Intense Colours –10 %

The initial price was EUR 65.00.The current price is EUR 58.50.

Set of 3 Lipsticks | 1944 Paris | Colour & Comfort – 10 %

The initial price was EUR 65.99.The current price is EUR 59.39.

The Iconic Trio

The initial price was EUR 69.85.The current price is EUR 59.38.
5.00

Set of 3 Reflets d’Ombre | 1944 Paris | Light & Radiance – 10 %

The initial price was EUR 86.69.The current price is EUR 78.02.

3 Light Touch Kit | 1944 Paris | Natural Glow -10 %

Le prix initial était : 94,50 EUR.Le prix actuel est : 85,06 EUR.

Set of 3 Sketches of the Mouth | 1944 Paris | Definition & Colour –10%

Le prix initial était : 54,00 EUR.Le prix actuel est : 48,60 EUR.

Set of 3 Matt Light Switches | 1944 Paris | -10% off % on 3 colours or more

Le prix initial était : 94,50 EUR.Le prix actuel est : 85,06 EUR.

Set of 3 Roses aux Joues | 1944 Paris | Natural Radiance –10 %

The initial price was EUR 83.99.The current price is EUR 75.59.

Set of 3 Shadow Pencils | 1944 Paris | Regard Lumière –10 %

Le prix initial était : 51,01 EUR.Le prix actuel est : 45,91 EUR.

Are you a beauty professional?

Access our dedicated area: professional rates, flexible locations and exclusive benefits.

Our best sellers

The Best Sellers 1944 Paris collection brings together our beauty essentials: high-performance formulas, sensorial textures and colours that enhance every style. From make-up to skincare, these products are designed to satisfy every desire, without compromise.

Serum Balm SPF50

18,00 EUR
Seçim yapabileceğiniz renkler
Add to cart
4.82

Vegan Gel

From : 11,90 EUR
Choice of colours
Add to cart
5.00

The Hydra Mask –

7,96 EUR
Choice of colours
Add to cart
4.83

The Sketch of the Gaze Duo

22,00 EUR
Choice of colours
Add to cart
4.93

Mineral Foundation

26,50 EUR
Choice of colors
Add to cart
4.91

The Eyebrow Pencil

23,90 EUR
Choice of colours
Add to cart
4.47

The Sketch of the Gaze

18,00 EUR
Colores a elegir
Add to cart
4.78

The Unforgettable Concealer

19,40 EUR
Seçim yapabileceğiniz renkler
Add to cart

Shop by category

Explore our categories and find the makeup essentials that reveal your style: lips, complexion, eyes, nails... The entire 1944 Paris universe brought together to enhance every moment.

Explore our ranges

Smooth textures, harmonious colours and beautifying gestures: explore our ranges and create elegant, natural makeup looks day after day.

01

The icons of 1944 Paris

The essentials that define our vision of beauty: masterful finishes, elegant shades and intuitive application.

02

The art of the perfect complexion

Our selection for a luminous, natural and perfectly even complexion, from morning to night.

03

Essential eye makeup

Precise textures, deep colours: everything you need to intensify your gaze in one simple step.

BB Cream

56 five-star reviews

Our BB Cream is acclaimed for its natural, luminous finish: it evens out the complexion, blurs imperfections and leaves the skin soft, fresh and perfectly hydrated throughout the day. A light texture, a radiant result... and delighted customers.

BU0 - The Lumi Blush

Free delivery on your first order

Your first 1944 Paris experience starts here. Free delivery on your first order. *

* Not valid for business customers.
   Free delivery by Colissimo in France.