La touche lumière

You loved our Pink and Peach shades, wait to discover the new bronze and golden gems that will literally make your day (and your face) shine!

La touche lumière

You loved our Pink and Peach shades, wait to discover the new bronze and golden gems that will literally make your day (and your face) shine!

Exclusive offer!

Reveal your radiance
from May 1 to 8!

From May 1 to 8, 2024, for an Ultra Shiny Gloss purchased, receive a free mini mirror in your order!



The Ultra Shiny Gloss will highlight your lips with a dazzling shine, and the mini mirror allows you to touch up your makeup anywhere, anytime.

Mini mirror

New
Ultra Shiny Gloss

Ultra Shiny Glosses combines a hybrid texture that combines the shine of a gloss with the nourishing comfort of an oil, without a sticky feeling.

The next new releases

Discover our new beauty gems soon! The Ultra Shiny Glosses combines the shine and the comfort, and the La Touche Lumière Blush to illuminate your face!

New
face & eye masks

Explore the beauty revolution with our face masks “Les Masques Hydra” and discover “Le Masque Jeunesse du Regard” 1944 Paris for an instantly fresh and rejuvenated look.

Our best sellers

A gift in your order!

From 60€ purchase
A hand mask of your choice offered

From 90€ purchase
A natural vegan lacquer of your choice offered

From 120€ purchase
A semi-matte lipstick of your choice offered

Sweet Candy Collection

Immerse yourself in an enchanted world where candy colors, shards of glitter and spring magic come together to create soft, colorful nails!

Sweet Candy Collection

Immerse yourself in an enchanted world where candy colors,
shards of glitter and spring magic come together
to create soft, colorful nails!

Categories

Makeup

An independent makeup range of French quality!

Care

Our treatments allow you to enhance your skin and limit imperfections.

Body

Take care of yourself from head to toe with 1944 Paris body products!

Nails

The 1944 Paris Nails Range is Vegan, Eco-Responsible and Cruelty-Free!

New

1944 Paris looks

Our loyalty program

Our site offers a loyalty program. This program allows you to accumulate points (1€ = 1 point) when you place orders.

Benefit from 10% off your order from 100 points.

Our vegan values

Our vegan ethical commitment comes from a desire for change and improvement in animal welfare, which is why our nail polishes and semi-permanent gel are Vegan and Cruelty Free!

Sweet Candy Collection

Immerse yourself in an enchanted world where candy colors, shards of glitter and spring magic come together to create soft, colorful nails!

Discover the Sweet Candy Vegan Gel Collection!

The 1944 Paris blog

Discover makeup trends, tutorials and must-have products on our blog. Enhance your beauty in one click!