the Korean routine

An expert ritual for radiant, moisturised, perfectly cleansed skin. Discover a complete routine inspired by Korean innovation to reveal your natural radiance.

Our pre-summer gift sets

As the summer approaches, bring out your skin's natural radiance. Expert routines designed to enhance every detail of your face.

Sunny Nails set

The initial price was EUR 35.70.The current price is EUR 28.60.

Golden Hour boxed set

Le prix initial était : 100,80 EUR.Le prix actuel est : 62,80 EUR.

Red Icon set

Le prix initial était : 76,10 EUR.Le prix actuel est : 50,90 EUR.

Tinted bronzing water

One sail from freshness who illuminates the complexion.
This water tinted bronzer hydrate the skin all at providing a tan natural and luminous.

The gesture beauty perfect for a complexion fresh, dazzling and natural at some seconds.

New products

Discover the new 1944 Paris make-up collection: refined textures, timeless shades and beauty essentials, from lipstick to highlighter, designed to enhance every gesture with elegance and ensure long-lasting make-up for everyday wear.

Vegan Gel - Terracotta Collection

11,90 EUR
Choice of colours
Add to cart
5.00

Vegan Gel - Nude Collection

11,90 EUR
Choice of colours
Add to cart

The Korean Routine

Inspired by K-Beauty, the 1944 Paris Korean Routine awakens radiance and intensely moisturises the skin. A simple, modern and effective routine for a visibly brighter complexion.

5.00

The Complete Korean Routine | 1944 Paris | K-Beauty

Le prix initial était : 162,31 EUR.Le prix actuel est : 137,96 EUR.

the 1944 Paris Experience as told by our customers

Find out what our customers have to say about 1944 Paris skincare and make-up products.

Anonymous
Verified ownerVerified owner
5/5

Pleasant texture and perfect shade

4 days ago
Isabelle
Verified ownerVerified owner
5/5

I think I've got all the colours 😉

4 days ago
Isabelle
Verified ownerVerified owner
5/5

Even without the sun, beautiful skin

4 days ago
Isabelle
Verified ownerVerified owner
5/5

Beautiful colour and comfortable fit

4 days ago
Dominique Z.
Verified ownerVerified owner
4/5

I love this tinted water because it doesn't make my complexion orange and it's odourless, which is rare.
The only slight problem is that it doesn't last all day

5 days ago
Florence G.
Verified ownerVerified owner
5/5

I've been using this product for 2 years now, and it's great, lasts well and is very pleasant because the texture of the pencil isn't dry.

5 days ago

Vegan Gel

1944 Paris Vegan Gel moisturises, plumps and prepares the skin in a single step. Its fresh, light texture penetrates instantly to revive the complexion's natural radiance and visibly smooth the skin.

Formulated with ingredients of natural origin, it offers an immediate “plumped-up skin” effect while providing comfort and suppleness throughout the day.

The ideal base for luminous, fresh make-up with perfect hold.

BB Cream

A new-generation BB Cream that combines skincare, protection and beauty.
Its light, melting texture evens out the complexion while allowing the skin to breathe. It blurs imperfections, illuminates the face and gives a natural finish, with no dulling effect.
Enriched with SPF50 protection, it effectively protects the skin from external aggression and premature ageing.

BB Cream SPF 50

Our signature looks

Explore the iconic looks of 1944 Paris, imagined to reveal the natural beauty of the face.
A luminous complexion, intensified eyes, subtle touches of colour: each creation is designed to enhance every skin tone and every moment.
Discover the products we use and easily reproduce our signature looks.

Look glow intense pink make-up luminous skin glossy lips
Golden flame make-up look luminous make-up inspiration
elegant bronze look luminous make-up golden skin bronze eyes satin lips

Our Makeup Sets

Makeup sets designed as complete looks: perfect combinations to enhance your complexion, eyes and lips with ease.
5.00

The Complete Korean Routine | 1944 Paris | K-Beauty

Le prix initial était : 162,31 EUR.Le prix actuel est : 137,96 EUR.
5.00

Hydra + Youthful Radiance Serum 4-Piece Mask Set | 1944 Paris | K-Beauty

Le prix initial était : 39,34 EUR.Le prix actuel est : 35,40 EUR.
5.00

Hydra Face Mask Kit (4 masks) | 1944 Paris | K-Beauty

Le prix initial était : 31,84 EUR.Le prix actuel est : 28,64 EUR.

Set of 2 Eyeliners | 1944 Paris | Black & Elegant Brown –10 %

Le prix initial était : 46,00 EUR.Le prix actuel est : 41,40 EUR.

Golden Hour boxed set

Le prix initial était : 100,80 EUR.Le prix actuel est : 62,80 EUR.

Red Icon set

Le prix initial était : 76,10 EUR.Le prix actuel est : 50,90 EUR.

Set of 3 Lipsticks | 1944 Paris | Colour & Comfort – 10 %

Le prix initial était : 65,99 EUR.Le prix actuel est : 59,39 EUR.

The Iconic Trio

Le prix initial était : 69,85 EUR.Le prix actuel est : 59,38 EUR.
5.00

1944 Paris Mascara Set | Volume & Intense Colours –10 %

Le prix initial était : 65,00 EUR.Le prix actuel est : 58,50 EUR.
3.00

Set of 3 Le Scintillant Liquid Eye Shadows | 1944 Paris | Intense Radiance -10 %

Le prix initial était : 69,01 EUR.Le prix actuel est : 62,11 EUR.
5.00

Set of 3 Reflets d’Ombre | 1944 Paris | Light & Radiance – 10 %

Le prix initial était : 86,69 EUR.Le prix actuel est : 78,02 EUR.

3 Light Touch Kit | 1944 Paris | Natural Glow -10 %

Le prix initial était : 94,50 EUR.Le prix actuel est : 85,06 EUR.

Set of 3 Sketches of the Mouth | 1944 Paris | Definition & Colour –10%

Le prix initial était : 54,00 EUR.Le prix actuel est : 48,60 EUR.

Icône Matte Lipstick Kit | 1944 Paris | £10 off when you buy 3 shades

Le prix initial était : 83,70 EUR.Le prix actuel est : 74,26 EUR.

Set of 3 Matt Light Switches | 1944 Paris | -10% off % on 3 colours or more

Le prix initial était : 94,50 EUR.Le prix actuel est : 85,06 EUR.

Are you a beauty professional?

Access our dedicated area: professional rates, flexible locations and exclusive benefits.

Our best sellers

The Best Sellers 1944 Paris collection brings together our beauty essentials: high-performance formulas, sensorial textures and colours that enhance every style. From make-up to skincare, these products are designed to satisfy every desire, without compromise.

4.67

Vegan Gel

À partir de : 11,90 EUR
Choice of colors
Add to cart
5.00

The Hydra Mask –

7,96 EUR
Choice of colors
Add to cart
4.92

Mineral Foundation

26,50 EUR
Choice of colors
Add to cart
4.93

The Eyebrow Pencil

23,90 EUR
Choice of colors
Add to cart
4.74

Natural Vegan Nail Polish

15,30 EUR
Farben zur Auswahl
Add to cart
4.87

The Instant Lift 1944

24,00 EUR
Choice of colors
Add to cart
4.20

The Sun-kissed One

34,50 EUR
Färger att välja mellan
Add to cart
4.90

The Unforgettable Concealer

19,40 EUR
Choice of colors
Add to cart

Shop by category

Explore our categories and find the makeup essentials that reveal your style: lips, complexion, eyes, nails... The entire 1944 Paris universe brought together to enhance every moment.

Explore our ranges

Smooth textures, harmonious colours and beautifying gestures: explore our ranges and create elegant, natural makeup looks day after day.

01

The icons of 1944 Paris

The essentials that define our vision of beauty: masterful finishes, elegant shades and intuitive application.

02

The art of the perfect complexion

Our selection for a luminous, natural and perfectly even complexion, from morning to night.

03

Essential eye makeup

Precise textures, deep colours: everything you need to intensify your gaze in one simple step.

BB Cream

34 five-star reviews

Our BB Cream is acclaimed for its natural, luminous finish: it evens out the complexion, blurs imperfections and leaves the skin soft, fresh and perfectly hydrated throughout the day. A light texture, a radiant result... and delighted customers.

BU0 - The Lumi Blush

Free delivery on your first order

Your first 1944 Paris experience starts here. Free delivery on your first order. *

* Not valid for business customers.
   Free delivery by Colissimo in France.