What's new

Innovative formulas, irresistible colours, sensorial textures: our new products are designed to inspire you and accompany you every day.

What's new

Innovative formulas, irresistible colours, sensorial textures: our new products are designed to inspire you and accompany you every day.

Mother's Day gift sets

For Mother's Day, 1944 Paris has created a collection of essential beauty sets designed to enhance every routine, from the simplest gesture to the most sophisticated look.

Perfect Manicure Ritual Set

instant radiance set

Timeless icon box set

The easter egg collection

The 1944 Paris Easter Egg Collection unveils pastel shades inspired by sugar eggs, from delicate peach to powdery lilac and luminous apricot.

Soft, luscious, spring-like shades, subtly crafted in pastel and rich intensities.

Agnès vegan gel

Aurélie's vegan gel

Vegan rosehip gel

Florine vegan gel

Melina vegan gel

Oréa vegan gel

Tinted bronzing water

Bronzing Tinted Water is the ideal solution for those who want to awaken their complexion in just a few seconds, without self-tanning or exposure to the sun.

Tinted bronzing water

The terracotta collection

The new Terracotta collection from Gel Vegan 1944 Paris reveals a sublime range of warm, sun-kissed shades, from luminous cream to intense sun-kissed brown.

Dulce vegan gel

Sabella vegan gel

Tessa vegan gel

Coralie vegan gel

Maêlla vegan gel

elora vegan gel

Aveline vegan gel

Vegan mocha gel

The Sparklers

Brighten up your eyes with our Liquid Eye Shadow, with a fluid and light texture for easy application and a long-lasting luminous finish.

Enriched with vegan pearls, Without plastic glitter, it captures light for dazzling holographic reflections. Versatile and skin-friendly, it can be used on eyelids, cheeks or lips for a sophisticated shine.

The Sparkling One

Illusion

Solaris

Aura

Mystic

Essential sets
spring

To celebrate the summer season, we've created 4 exclusive sets designed to illuminate your complexion, enhance your eyes, pamper your nails and reveal your skin.

Flower manicure set

Light routine set

Essential Korean Ritual Set

Spring radiance set

The Lumi Blush

Lumi Blush elegantly enhances your complexion. Its silky powder infused with light colours your cheeks while illuminating them. The result: an instant healthy glow, without any heavy feel.