1944 Paris Coloured Mascaras reinvent eyelash make-up with a palette of luminous and refined shades. Their innovative formula combines performance and care to intensify the eyes while preserving the natural beauty of the lashes.
Enriched with nourishing and film-forming agents, they bring volume, curve, and length without weighing down or sticking. Their light texture glides on easily and deposits colour evenly in a single stroke.
Each shade has been designed to enhance eye colour and reveal the personality of every gaze — from deep blue to sophisticated plum, warm brown to bold green. The effect is subtle, luminous and intensely modern.
Advantages:
· Vibrant colour with excellent coverage
· Volume and length from the very first application
· Protective care formula
· Precision brush for a tangle-free result
· Cruelty-Free Formula
Application tips:
Apply the Coloured Mascara From root to tip, using gentle zigzag motions to separate and lengthen lashes. For a more intense look, apply several coats. Use alone or as a finishing touch on the tips for a subtle, colourful effect.

It creates stunning eyelashes and the colours are vibrant
I’ve been looking for a brilliant plum-coloured mascara for ages! So far, it’s holding up well and the brush is decent.
A lovely colour for summer! Goes on easily. Highly recommended