What's new

Innovative formulas, irresistible colours, sensorial textures: our new products are designed to inspire you and accompany you every day.

What's new

Innovative formulas, irresistible colours, sensorial textures: our new products are designed to inspire you and accompany you every day.

The winter in Paris collection

The Un Hiver à Paris 1944 Paris Collection combines burgundy, grey and navy blue shades for a sophisticated, deep and elegant finish. Its creamy texture gives an even, refined finish.
Camille vegan gel
Eleonore vegan gel
Clara vegan gel
noa vegan gel
Seluné vegan gel
Marina vegan gel

The nude collection

Elegant, timeless shades designed to enhance every skin tone and complement every style, from the most natural to the most assertive.
Alma vegan gel
Leana vegan gel
ella vegan gel
Milaé vegan gel
Ysia vegan gel
Ranya vegan gel

cream cc

Inspired by Korean know-how, its intelligent texture adapts to your skin tone for an even, luminous and natural complexion, with no matte effect.
Light cream cc
tsp medium cream
cc golden cream

The Magnetic Palette

Enter the captivating world of Magnetic, the new eyeshadow palette by 1944 Paris.

Designed as a showcase of contrasts, it combines matte, satin and iridescent textures to offer a range of looks, from the most natural to the most intense. From discreet everyday make-up to the most daring smoky eyes. A skilful balance to precisely define, structure, illuminate and intensify the eyes.

Magnetic

The Sparklers

Brighten up your eyes with our Liquid Eye Shadow, with a fluid and light texture for easy application and a long-lasting luminous finish.

Enriched with vegan pearls, Without plastic glitter, it captures light for dazzling holographic reflections. Versatile and skin-friendly, it can be used on eyelids, cheeks or lips for a sophisticated shine.

The Sparkling One

Illusion
Solaris

The Lumi Blush

Lumi Blush elegantly enhances your complexion. Its silky powder infused with light colours your cheeks while illuminating them. The result: an instant healthy glow, without any heavy feel.
Rose Fever
Coral Crush