The Journal · 1944 Paris

Summer Pop Matte Icon: two new matte lipsticks for the summer

Mat Icône Collection · Summer Pop

Close-up of coral-coloured lips with 1944 Paris matt lipstick

Matte lipstick: L’Ardent and L’Enivrant, two new shades for summer

One orange-red which ruins your tan, a coral pink which gives you a healthy glow in just one coat: the collection Matt Summer Pop Icon 1944 Paris adds two matt lipsticks to your make-up bag, with intense colour and a comfortable velvety finish.

A model with freckles wearing red matt lipstick, her face pressed against a light-coloured wall

What's new

Two Summer Pop shades to collect

Summer calls for bold colours. Here are the two new ones matte lipsticks from the Mat Icône range, one a vibrant orange, the other a luminous coral.

RA708

L’Ardent, the orange-toned lipstick

L’Ardent is a orange-red Bold, warm and luminous. Its orange undertone brightens the complexion, enhances a tan and transforms minimalist make-up into a bold look. The matt finish remains supple and comfortable: the colour applies cleanly, without looking cakey.

  • A vibrant orange-red, highly pigmented
  • A comfortable velvety matt finish
  • Wear with bare skin and black mascara
  • Ideal for golden or tanned skin

RA709

L’Enivrant, a vibrant coral pink

L’Enivrant is a coral pink Fresh and radiant, designed for everyday use. It brightens the complexion, giving you a healthy glow without the need for foundation, and looks just as good on bare skin as it does with a summer tan. A matte lipstick that’s easy to wear, even for those who haven’t yet dared to try colour.

  • A vibrant, luminous coral pink
  • A comfortable, matte finish with intense colour
  • Flatters most skin tones
  • Perfect for wearing from the office to the beach

Why choose them?

The revolution in comfortable matte lipstick

For a long time, a matte finish has been synonymous with chapped lips. The range Mat Icon A game-changer: rich colour from the very first application, a sharp line and a flexible texture that lasts all day.

  • Intense colour in just one coat
  • A supple texture, without a «plaster-like» finish»
  • A velvety matt finish, with no excessive transfer when applied
  • A handy size that fits easily into your bag

Fancy a bit more shine? A touch of gloss in the centre of the lip, it plays off the matte finish without making it look heavy.

Mat Icône 1944 Paris matt lipsticks in shades of pink and coral

Instructions for use

How do you wear a matte lipstick?

Just three simple steps are all it takes to achieve a clean, comfortable and long-lasting result.

1

Prepare

Gently exfoliate your lips, then apply the Universal Lip Primer : it smooths and evens out the surface for a more comfortable mat.

2

Apply

Apply ‘L’Ardent’ or ‘L’Enivrant’ in a thin layer, working from the centre outwards towards the corners of the mouth. Draw a Cupid’s bow, then fill it in.

3

Attach

Dab gently with a tissue, then apply a second thin layer: this will make the colour more intense and long-lasting.

Your shade

Which lipstick suits your skin tone?

Fair complexion: ‘L’Enivrant’, a coral pink, adds radiance without making the features look harsh.

Golden or tanned complexion: ‘L’Ardent’, an orange-red shade, complements a tan and gives an instant summery look.

Medium or dark skin tone: Both shades stand out: L’Ardent for a striking contrast, and L’Enivrant for a luminous effect.

Any doubts? The Iconic Matt Lipstick 3-Piece Set allows you to put together your selection with -10 % from as few as three shades.

Close-up of coral-coloured lips with 1944 Paris matt lipstick

Outfit ideas

2 ways to wear Summer Pop reds

A healthy glow

L’Enivrant, a touch of cream blush, beautifully curled lashes: a fresh make-up look that takes just two minutes to achieve for warm days.

Summer evening look

L’Ardent on tanned skin, with a thin line of eyeliner and hair tied back: the orange-tinted lips become the focal point of the look.

Complete your routine

Products to pair with

The Iconic Matte Lipstick

The full range of matt lipsticks, including L’Ardent and L’Enivrant.

Choose my shade →

Iconic Matt Lipstick 3-Piece Set

Create your own trio of shades with -10 % – starting from 3 reds.

Put together my kit →

Le Rouge Désir Gift Set

A lipstick set to give as a gift or to treat yourself to.

View the box set →

The Universal Lip Base

Prepares the lips for a comfortable, long-lasting matte finish.

Explore the database →

Ultra Shiny Lip Gloss

For a glossy finish or to experiment with a matt finish.

Discover the lip gloss →

The Iconic 1944 Paris Matte Lipstick
Icon 1944 Paris 3-Piece Matt Lipstick Set
Le Rouge Désir 1944 Paris Gift Set
The 1944 Paris Universal Lip Primer
Ultra Shiny Lip Gloss 1944 Paris

Frequently Asked Questions

Everything you need to know about Summer Pop matt lipsticks

What is the difference between L’Ardent and L’Enivrant?

L’Ardent (RA708) is a vibrant, warm and luminous orange-red that brings out a tan. L’Enivrant (RA709) is a radiant coral pink, which is cooler in tone and easier to wear day-to-day. Both are matt lipsticks with a comfortable velvety finish, from the Mat Icône Summer Pop collection.

Which matte lipstick should you choose for the summer?

In summer, orange and coral shades are the most flattering: they warm up the complexion and complement a tan. L’Ardent is ideal for bold looks, whilst L’Enivrant is perfect for an everyday, healthy-glow make-up look.

Does a matt lipstick dry out your lips?

A matte finish can emphasise small patches of dry skin if your lips aren’t properly prepared. Gently exfoliate, apply a lip primer, then apply the matte lipstick in a thin layer: the finish will remain crisp and comfortable.

How can I make a matte lipstick last longer?

Prepare your lips with the Universal Lip Primer, apply the lipstick in two thin layers, dabbing with a tissue between each layer. Avoid applying a thick layer of gloss on top, as this will cause the colour to smudge.

Which shade should I choose to suit my skin tone?

‘L’Ardent’, an orange-red shade, brings out the best in golden and tanned complexions. ‘L’Enivrant’, a coral-pink shade, brightens most skin tones, from fair to olive.

Can the two shades be mixed together?

Yes: Apply ‘L’Ardent’ to the centre of the lips and ‘L’Enivrant’ to the edges for a gradient effect, or layer the two together to create your own shade. With the Iconic Matte Lipstick Trio Kit, you can create your own selection with a discount of -10 % when you choose three or more shades.

Your summer matte lipstick is waiting for you

‘The Fiery One’ or ‘The Intoxicating One’: choose your Summer Pop shade.

Your first delivery is free

Create your account: free delivery on your first orderre order, no minimum purchase required.

For new customers only, delivery within France. Excludes business customers.