Summer Pop Matte Icon: two new matte lipsticks for the summer

This summer, 1944 Paris is setting lips alight with two new Mat Icône Summer Pop lipsticks: L’Enivrant, a fresh and luminous coral pink, and L’Ardent, an intense and radiant orange-red.

Designed to enhance every smile, Mat Icône combines the softness of a velvety texture with the intensity of a highly pigmented colour. Its elegant matt finish coats the lips in intense colour whilst keeping them comfortable, for a sophisticated look from morning until night.

Two luminous shades, two distinct personalities, one shared aim: to bring out the radiance of the complexion and create irresistible summer looks.

The revolution in comfortable matte lipstick

Matte lipstick has never been so comfortable to wear. With its innovative formula, Mat Icône delivers intense colour and a flawless matte finish, without compromising on comfort. Its velvety texture glides gently over the lips, delivering even colour from the very first stroke. Unlike traditional matt lipsticks, which can leave marks or dry out the lips, Mat Icône envelops the lips in a supple, light and silky veil.

A soft, luminous matt finish
Mat Icône features an elegant matt finish that leaves lips visibly smooth and enhanced. Enriched with moisturising agents, it feels comfortable all day long, without drying out the lips.

High-definition pigments
Each shade offers a rich, intense and luminous colour. The high-performance pigments define the lips with precision, creating a clean, sophisticated and flattering finish on all skin tones.

A comprehensive lip care routine
Infused with nourishing oils and antioxidant plant extracts, Mat Icône protects and enhances the lips day after day. The formula combines make-up performance with skincare comfort for a more beautiful, softer and visibly enhanced pout.

Two new Summer Pop shades to collect

The highlights of Mat Icône Summer Pop

• Two new, bright summer shades.
• A fresh, vibrant coral pink: L’Enivrant.
• A vibrant, sunny orange-red: L’Ardent.
• A velvety, light and comfortable texture.
• Highly pigmented colour from the very first stroke.
• An elegant, soft and luminous matt finish.
• A formula enriched with moisturising agents, nourishing oils and antioxidant plant extracts.
• Shades designed to flatter all skin tones.

How should you wear the Mat Icône Summer Pop lipsticks?

For a precise finish, start by tracing the outline of your lips with the tip of the lipstick. Then apply the colour to the centre of your lips and blend it out towards the corners.

For a fresh, natural look, pair L’Enivrant with a radiant complexion and a touch of coral blush. For a more intense, sun-kissed look, wear L’Ardent with an even complexion, defined lashes and subtle eye make-up.

The two new shades can be applied on their own for an intense, matte finish, or blended with your fingertips for a more diffused ‘bitten lip’ effect.

Summer is coming to your lips

With L’Enivrant and L’Ardent, the Mat Icône collection takes on brighter, sunnier and bolder colours. Two must-have matte lipsticks to brighten your complexion, bring out your smile and give you iconic lips all summer long.

Discover the new Mat Icône Summer Pop 1944 Paris lipsticks and find the shade to complement your most stunning looks this season.

What is the difference between L’Enivrant and L’Ardent?

L’Enivrant is a fresh, vibrant coral pink. L’Ardent is a more intense, luminous and sunny orange-red.

Do Mat Icône lipsticks dry out your lips?

No. Their formula is enriched with moisturising agents, nourishing oils and antioxidant plant extracts to keep lips feeling comfortable.

Are the new Mat Icône shades suitable for all skin tones?

Yes. L’Enivrant and L’Ardent have been designed to brighten and enhance a wide variety of skin tones.

How can I make my matte lipstick last longer?

Apply Mat Icône to smooth, dry lips. For an even more defined look, outline your lips before applying, then apply the colour directly from the tip of the lipstick.

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