Matt Liquid Eyeshadow: 4 shades to enhance your eyes
The newspaper · New eye care products
The view from below in all its forms
Four new matte liquid eyeshadows, four ways to play with depth, softness and light. And to prepare the eyes, L’Inoubliable Concealer remains the one step that makes all the difference.
Discover our eyeshadows
01 · The new gesture
Checkmate becomes more instinctive.
Liquid eyeshadow transforms your eye make-up in a single, simple step: apply, blend, build up. The liquid texture allows you to apply the colour directly to the eyelid, whilst the matt finish elegantly defines the eyes.
At 1944 Paris, this new take on matt finishes is available in four shades: Sienna, Latte, Pearl and Mocha. Complementary shades designed to complement both minimalist make-up and a more elaborate eye look.
Submit
A small amount is enough to start with. It’s always easier to add material than to remove it.
Blend
Blend the edges with your finger or a brush to blend the colour into the eyelid and achieve an elegant finish.
Step up
Add a second touch of colour to the outer corner or along the lash line to give your eyes more depth.
02 · Why liquid?
Another way of working with colour.
Liquid eyeshadow allows you to apply the product with precision and build up the intensity gradually. The result can be very subtle or become more dramatic, depending on the amount applied and how you blend it.
A direct gesture
The colour goes exactly where you want it, without the need for multiple steps.
A modern mast
The matt finish emphasises the contours of the eyelid and creates a clean, soft or more intense look, depending on the desired effect.
A flexible outcome
A light layer for a hint of colour; a little more product to enhance the depth of the eyes.
03 · The four shades
Four shades. Four intentions.
From the softest to the deepest, each shade can be worn on its own or combined with another. The idea is to create an eye look that’s easy to adapt to your mood at any given moment.
Siena
A warm shade to add character to your eyes and bring warmth to your eyelids.
Latte
A soft, natural shade, ideal for creating a subtle, easy-to-wear make-up look.
Pearl
A light shade that softens the eyes and works very well as a base for natural-looking make-up.
Mocha
A deeper shade to accentuate the outer corner, the lash line or the entire eyelid.
04 · Developing your perspective
One eyeshadow, multiple looks.
The same product can produce very different results depending on where it is placed.
Applied across the entire eyelid, the colour creates a modern, solid block of colour. When applied only to the outer corner, it adds depth. Blended very lightly along the lash line, it adds definition without making the make-up look heavy.
To ensure a clean finish, work on one eye at a time and build up the intensity gradually.
05 · The right move
How do you apply a matt liquid eyeshadow?
It only takes a few simple steps to achieve a clean, well-blended result.
Prepare
Make sure your eyelid is clean and even so that the colour shows up clearly.
Submit
Apply a small amount of product to the centre of the eyelid or to the area you wish to emphasise.
Blend
Blend the edges in quickly using your finger or a suitable brush.
Adjust
Then add colour only where you want more intensity.
06 · Before the colour
The Unforgettable Concealer: the glow-boosting touch.
A made-up look also starts with a fresh, even eye contour.
The Unforgettable Concealer is the perfect complement to the new liquid eyeshadows: it helps to even out the under-eye area, add radiance and create a smoother transition between the complexion and the eyeshadow.
Available in eight shades, it allows you to tailor the finish to your skin tone.
07 · Putting together your look
Which pair should I choose?
There isn’t just one way to wear these four shades. Here are three simple ways to create your look.
Perle + Latte
A soft duo for a natural make-up look: Perle to visually brighten the eyelid and Latte to add a touch of definition.
Latte + Siena
A warm and balanced combination: Latte forms the base, whilst Sienne gradually accentuates the outer corner.
Siena + Moka
A more intense combination: Sienna adds warmth, whilst Mocha enhances the depth of the eyes.
08 · Watch the move
Light comes before intensity.
Start by applying L’Inoubliable to the eye contour, then move on to the liquid eyeshadow. This sequence helps to maintain a clean line around the eyes and makes the colour stand out more effectively.
See *The Unforgettable*09 · The eye care routine
Three steps. A comprehensive overview.
The Unforgettable Concealer
Even out the skin tone around the eyes and add some highlight before applying colour.
Matt Liquid Eyeshadow
Choose a shade or combine several, depending on the desired intensity.
Mascara
Finish with mascara to define your lashes and really make your eyes stand out.
10 · Good habits
For a crisper result.
Start off gently
Using a small amount makes it easier to blend and allows you to build up the intensity without overdoing it.
Working by zones
Apply the pigment only where you want the colour, then blend the edges.
Adjust the depth
Use lighter shades on the areas you want to soften and deeper shades to define the eyes.
11 · FAQs
Everything you need to know about matt liquid eyeshadow.
How do you apply a matt liquid eyeshadow?
Apply a small amount to the eyelid, then blend it in with your finger or a brush. Then add more if you want a more intense look.
Can you use liquid eyeshadow for a natural make-up look?
Yes. A light coat creates a subtle hint of colour. ‘Latte’ and ‘Perle’ are particularly easy to incorporate into a soft make-up look.
Can we combine several shades?
Yes. The four shades have been designed so that they can be worn on their own or combined. A lighter shade can be used as a base, and a deeper shade can be applied to the outer corner.
Which shade should you choose to make your eyes stand out?
Sienna adds warmth, whilst Moka helps to create greater depth. Their intensity can be adjusted depending on the amount applied.
Why should you use concealer before applying eye make-up?
Concealer helps to even out and brighten the area around the eyes. This makes your eye make-up stand out more and gives a sharper finish.
In what order should you apply eye make-up?
You can start with concealer, move on to eyeshadow and finish with mascara. The order can be adapted to suit your technique and the look you’re aiming for.
The 1944 Diary
Every glance has its own nuance.
Sienne, Latte, Perle or Moka: discover the 1944 Paris Matte Liquid Eyeshadows and create the eye look that suits you best.
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