The 1944 Paris Newspaper · Eyes · Eyebrows
The Newspaper · Eyebrow Guide

Eyebrows: pencil, gel or mascara?

To fill in, tone or simply colour: the right product depends on what you want to correct. How to choose, and some simple steps for first-timers.
4 products · 3 steps · Reading time: 4 mins
A woman wearing 1944 Paris brown mascara for a natural look
Brush upwards: the first step.
The guide

Which product suits your eyebrows?

Three products, three effects. Start by deciding what you want to correct, then choose the texture and shade that suit you.
Here are the 1944 Paris eyebrow products and our tips for first-time users.
Thin eyebrows
The pencil fills in the empty areas, stroke by stroke.
Unruly hair
The gel styles and holds the hair in place, without leaving it stiff.
Fast and natural rendering
This mascara adds colour and volume in a single stroke.
The Eyebrow Pencil
Draw some small lines, then blend them.
01 · Products

The right product for every eyebrow.

Pencil, mascara, gel: they’re also applied in that order.
1944 Paris Eyebrow Pencil, with a fine lead and built-in brush
Draw some small lines, then blend them.
01 · To fill in

The Eyebrow Pencil

A fine, precise tip with a built-in brush for blending and shaping. Creates a natural finish that can be built up from the most defined to the softest look.
  • 6 shades: Blonde, Medium Brown, Taupe, Auburn, Dark Brown, Ebony
1944 Paris Eyebrow Mascara, in Blonde, Chestnut and Brown shades
From bottom to top for a striking effect.
02 · For colouring

Eyebrow Mascara

It adds colour and volume without weighing the hair down, giving a natural, even finish. Brush from the roots to the ends, either on its own or after applying a pencil.
  • 3 shades: Blonde, Chestnut, Brown
1944 Paris Eyebrow Gel for styling and setting the hairs
Hair that’s tamed, without looking stiff.
03 · To discipline

Eyebrow Gel

It styles the hair without making it stiff and preserves its natural shine. Use on its own for a natural look, or after applying a styling pencil to set the shape.
  • Clear or tinted version
02 · The 3 steps

Eyebrows for beginners: brush, shape, set.

Three steps, in this order, for a natural-looking eyebrow.
Close-up beauty portrait with green eyes and plum-coloured mascara
Start by brushing upwards.
Step 1

Brush

Brush upwards with the pencil brush to define the shape.
A woman wearing Prune Intense 1944 Paris coloured mascara on her eyelashes
Small lines, like hairs.
Step 2

Trace

Draw small strokes to imitate hairs, then blend them in. Vary the pressure.
Eyebrow Mascara
It sets with a gel finish, without leaving a stiff, cardboard-like texture.
Step 3

Fix

When the gel is set, brush it from bottom to top, following its natural curve.
03 · That extra sparkle

Lighting up beneath the archway.

L'Éclat Eyebrows

A dual-ended pencil that highlights the area under the brow bone.

Glossy finish

Creamy texture, satin finish, never matt.

Blend

Apply with your finger or a brush, in thin layers.
04 · FAQs

Your questions about eyebrows.

The questions we’re asked most often, with a short answer.
A fine-tipped pencil offers the most control; mascara is quicker and more forgiving. Both can be layered.
Clear for styling without changing the colour; tinted to add volume to thinning areas.
Draw small strokes rather than a solid line, blend with the brush and use light pressure.
The 1944 Diary

All eyebrow products.

Eyeliner, mascara, gel and highlighter: discover the full range.

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For new customers only, delivery within France. Excludes business customers.