Return of BB Cream SPF50!

Our beloved BB Cream is making a comeback, and it hasn't lost any of its magic.
Even complexion | Hydrated skin | Instant natural radiance | UV protection with SPF50

Return of BB Cream SPF50!

Our beloved BB Cream is making a comeback, and it hasn't lost any of its magic.
Even complexion | Hydrated skin | Instant natural radiance | UV protection with SPF50

1944 Paris celebrates mothers!

Until May 26th, for any purchase of €50 or more, you will receive an exclusive "Mother's Day" mug!

1944 Paris celebrates mothers!

Until May 26th, for any purchase of €50 or more, you will receive an exclusive "Mother's Day" mug!

Remove makeup, soothe, illuminate!

What if your makeup removal ritual became a moment of pure well-being? With its high-tolerance formula composed of 96.5% natural ingredients, our Cleansing Water combines effectiveness and gentleness to take care of your skin every day.

Wedding Collection

Discover "Wedding Glow," our collection of semi-permanent nail polishes specially designed to enhance the hands of brides-to-be.

Wedding Collection

Discover "Wedding Glow," our collection of semi-permanent nail polishes specially designed to enhance the hands of brides-to-be.

Cupcakes Collection

Dive into a deliciously sweet world with our new collection of gel polishes. These soft and refined shades envelop your nails in a touch of indulgence and elegance.

Cupcakes Collection

Inspired by the radiant warmth of the sun and the golden softness of late summer days, this range captures all the energy and vibrant beauty of orange hues.

BB Body

Give your body the "perfect skin" effect with this illuminating treatment, for immediate results and a radiance that lasts all day.

Available in 3 shades: Gold, Rose Gold, and Bronze

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The eyebrow pencil

The Eyebrow Pencil, equipped with an ultra-precise triangular tip, allows you to define, sculpt and fill in eyebrows with precision. Ideal for a natural and harmonious finish.

Beauty Escape: Our Korean Selection!

Immerse yourself in Korean skincare expertise with our innovative treatments, designed to enhance your skin. A true beauty ritual, straight from Korea!