Who are we?
Our History
1944 Paris is a French, family-owned and independent make-up company, founded in 2017 by the Delrieu family. Driven by a shared passion for women, freedom and beauty, the brand creates elegant and responsible products, formulated with care.
Guided by high standards and innovation, the Delrieu family selects premium ingredients to offer beauty products that respect the skin.
Our ambition: for every woman to feel as free as she is beautiful.
The Year 1944, Freedom
In France, women gained the right to vote in 1944. This year, symbolic of freedom and emancipation, was a key milestone in the long fight for equality: for the first time, our voices were heard.
This symbol pays tribute to this struggle, which continues today: that of the woman who is a fighter, independent, confident...
Our style reflects our daily lives: we want it to be distinctive, strong and assertive.
THE POWER OF RED
Femininity is synonymous with both gentleness and grace, but also strength and assertiveness. The incredible effect of a simple stroke of lipstick, the magnetic aura of a fatal gaze, the instant freshness of a flawless complexion: modern women dare to boost their allure and self-confidence.
Make-up does not conceal, it enhances.
It enhances natural beauty with a sparkling detail, a touch of colour, that little twist that allows us to assert ourselves, feel strong, sophisticated and confident.
Our Influence
International
Based in France and guided by an independent vision, 1944 Paris Today, it extends far beyond its origins. The brand has an international reach, driven by its commitment to responsible beauty and formulas that combine skincare and performance.
Thanks to high-quality ingredients and innovative textures, 1944 Paris now supports women in many countries, sharing the same philosophy everywhere: a free, modern and committed beauty.
OUR VALUES
Beauty takes on its full meaning when it reflects our convictions and is expressed with respect, sincerity and commitment.
Free Beauty
A free beauty that allows every woman to express her personality.
Quality & Care
Skincare and make-up formulas designed with premium ingredients.
Vegan & Ethical
Beauty that respects life, vegan and cruelty-free.
Sustainable beauty
A more conscious, sustainable and environmentally friendly approach.
