Colored Mascara

Discover our Volume & Treatment, already popular in black, now available in new vibrant shades: Pop Blue and Brown.

Black Week 2024 - 1944 Paris

Black Week !

From November 25 to December 1, 2024, enjoy -20% on the entire site with the promo code:

Black week !

From November 25 to December 1, 2024, enjoy -20% on the entire site with the promo code:

Christmas box 1944 Paris

Christmas box !

This year, to celebrate the end-of-year holidays, we have designed makeup boxes that will enhance your loved ones (or yourself!)

Christmas box

This year, to celebrate the end-of-year holidays, we have designed makeup boxes that will enhance your loved ones (or yourself!)

the bb cream

BB Cream is a hybrid treatment that combines hydration, sun protection and complexion correction in a light texture, offering a natural and radiant finish while unifying and enhancing the skin.

Glitter Nail Lacquer 1944 Paris

new :
glitter nail lacquer !

Discover an explosion of shine and color illuminating your nails for a touch of magic with every movement.

new :
glitter nail lacquer

Discover an explosion of shine and color illuminating your nails for a touch of magic with every movement.

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Beauty Tips

This treatment is suitable for all skin types, its ideal whipped cream texture penetrates in an instant, leaving a matte and velvety finish. Apply to the face before going to sleep.

Upon waking: skin quenched, replenished, radiant.

Loyalty program

1€ spent = 1 point earned!

Discover our loyalty program and synchronize up to 10% on your shopping cart by accumulating your points.

A gift in your order!

From 60€ of purchase, a mask of your choice offered

From 60€ of purchase,

a mask of your choice offered

From 90€ of purchase, A natural vegan varnish of your choice offered

From 90€ of purchase,

A natural vegan varnish of your choice offered

From 120€ of purchase, A free semi-matte lipstick of your choice

From 120€ of purchase,

A free semi-matte lipstick of your choice

The Glitter Glam Collection

Dive into a dazzling range of glittery shades that will brighten your days and evenings with a touch of magic.

The Glitter Glam Collection

Dive into a dazzling range of glittery shades
that will brighten your days and evenings with a touch of magic.

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Glitter nail lacquer

The mattifier

The palette - the perfect